Race Bicycle
World Champion Olympic Medalist Reduced to Woman-On-A-Diet (SociologicalImagesSeeingIsBelieving)
This U.K. commercial for Hovis brand bread takes world champion, four-time
Olympic medalist, Victoria Pendleton… and turns her into a woman on a diet.
It begins with an image of her on a bicycle overlaid with her voice discussing
the “focus, discipline, [and] determination” she needs to race well… and ends
with her in the kitchen talking about how she needs to “stop snacking” and
stay slim be cause she “wear[s] lycra for a living.”
Thanks to Rowan T. for the submission!
(View original at http://thesocietypages.org/socimages)
This U.K. commercial for Hovis brand bread takes world champion, four-time
Olympic medalist, Victoria Pendleton… and turns her into a woman on a diet.
It begins with an image of her on a bicycle overlaid with her voice discussing
the “focus, discipline, [and] determination” she needs to race well… and ends
with her in the kitchen talking about how she needs to “stop snacking” and
stay slim be cause she “wear[s] lycra for a living.”
Thanks to Rowan T. for the submission!
(View original at http://thesocietypages.org/socimages)
SociologicalImagesSeeingIsBelieving
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